Teesside University Business School is a globally connected network of students. The new state-of-the-art Business School provides the perfect learning environment where students, staff and businesses come together to create high quality and unique learning experiences.
Business is an activity underpinned by analysis and interpretation of data as such business data is often represented visually using diagrams and charts. Using the words Teesside University Business School as the data, a visual code was developed.
Each letter was assigned a height value relating to it’s position in the alphabet (A = 1, B = 2 etc.) Using the letters as data points messages could be encoded into the school environment bringing to life the strapline ‘Business is in our DNA’
The resulting abstract graphic language formed the basis of communications and created further scope in applications such as animation.